Role: Game designer 
This is an event within the match 3 f2p game of Cookie Jam. Available on ios & Android
Screenshots taken from the live game. Rights belong to Jam City.
This was the first interaction based event in Cookie Jam under modernization. 
It was aimed at players which had previously engaged in word/trivia based events, filling a hole in the Cookie Jam event catalogue. 
Overview
-Payers won a level to be able to guess a letter in the word (aka do an interaction within the event.)
-Depending on settings within the event players might also be asked to win a level on the 1st try
-If they guessed correctly they were one step closer to filling in the word
-If they guessed incorrectly they had eliminated an incorrect letter, making it more likely they would be correct in the future.
-If they solved the word they earned rewards.
-A hint provided context as to what the word might be.
This event saw consistently strong engagement 

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